Follow the story across the city
Beginning in Fall 2026, cinematic story fragments will begin appearing across Berlin, Frankfurt and Stuttgart — waiting to be discovered throughout the city.
NYA MICHI is a location-based cinematic experience unfolding across real urban spaces.
Visitors move through the city to unlock chapters of a film through their phones.
Each location reveals another fragment of the story.
Streets, distances and movement become part of the cinematic experience itself.
A new cinematic form
The 2026 public launch introduces NYA MICHI in its first scalable virtual form.
Across Berlin, Frankfurt and Stuttgart, audiences will be able to experience the story directly within the city itself.
This marks the beginning of a larger long-term vision that will continue to evolve across cities, formats and public spaces.
Beyond the screen
The audience no longer watches the city from outside.
The city itself becomes part of the film.
Want to see your city differently?
Enter the story.
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